This week I've been a little obsessed with the new Bulgari ads starring one of the most spectacular beauties of the world, Isabella Rossellini. These ads are just a preview of the ones to debut in all the September issues of fashion magazines, but they did get me thinking of the incredible success this jewelry and fashion house has had. In fact, Bulgari is one of the world's leading manufacturers and retailers of luxury products, mostly because since the very beginning, Bulgari has traditionally focused on creating jewelry, watches, and later, perfumes, silk scarves, and eyewear, of the highest quality.
In the 1960s Bulgari's clientele included Italian nobility, South American political figure Evita Peron, American businessmen, like Nelson Rockefeller and Woolworth's founder Samuel Henry Kress, and the U.S. Ambassador to Italy Clare Boothe Luce. In the 1970s Bulgari opened its first international store in New York, and later in Paris, Geneva and Monte Carlo. Bulgari re launched the snake-watch with the "Tubogas", a flexible elastic gold bracelet entirely hand-made.
Although the company had created and sold pocket, lapel, and wrist watches for men and women throughout its history, Bulgari did not introduce a major collection of its timepieces until the late 1970s. The year 1977 saw the creation of the Bulgari Bulgari, with a double engraved logo on the perfect cylindrical section, which became the company's most recognized and highest selling watch. In the 1980s, Bulgari remained in the high position of the jewelry market, expanding itself by opening several other stores throughout the world: Munich, London, Milan, Hong Kong, Singapore and Tokyo.